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Want to learn how to get video on your orthodontic website? This article covers the basics of making that happen along with some great orthodontic marketing ideas related to video. Check it out and see what you can come up with in your orthodontic office.

This article is worth reading whether you are an orthodontist, dentist, or marketing enthusiast. This orthodontist has taken something as ordinary in todays orthodontic world as heat activated wires and turned it into an online marketing tool. Are you starting to get the message? It doesn't have to be news to you to be news and if you do a decent job of telling your readers (prospective patients) who this "new" technology will benefit them, you are now the expert they NEED to see. How can you use this in your online marketing efforts today? If you can't think of anything, please call or email me and we'll come up with dozens in a matter of minutes for you. Let me know your thoughts. Bye for now, Brian

Feel free to read the article by clicking the title above, but the point is clear. Here is an orthodontist who is using the launch of a new website as a marketing and PR event. Are you doing this for your practices? This can be done for a new website, new software in the practice, new assistant, contest, promotion...I think you get the idea. Anything new, different or story worthy that happens in your practice can and should be used in your online and offline marketing efforts. If you want to learn more about how to do this or even how to use free PR submission tools, shoot me an email or leave me a comment below. Bye for now, Brian.

Here is an interesting article on the use of free standing Inserts for your dental practice marketing. If you've never used a free standing insert, it is simply an ad that is placed into a newspaper as a separate sheet or page...hence "free standing". The article claims that these inserts work well and should be considered for practice marketing efforts but it doesn't offer any solid date, only opinions. Do you have any experience with free standing inserts? Can anyone tell us that they work better or worse than direct mail pieces? Click the title above to read the article and let me know your thoughts.

Lot's of clients ask me how they can automate or outsource their blogging activities. One of the ways you can do that is to pay someone to write you a ton of articles that you put in your blog on set it up to post them every 2-3 days. Click on the title of this post to see what not to do if this is going to be your strategy. The post you will find is what we call "keyword stuffed" and was clearly not written by someone with full command of the English language. That's not entirely bad if you plan to have someone edit the content before it goes live. If not, it shows that you are not really interested in your readers or what they think of the content on your blog which tells a very negative story about you and your practice.

Keep this in mind as consider your options for automating your orthodontic or dental blog.

Bye for now,

Brian

You are going to love this post. I ran across a blog entry from an Invisalign patient today that you need to read. The post is entertaining in itself, but the information you can learn from this is invaluable. This new Invisalign patient is basically telling us exactly what her hot buttons are/were, what she remembers from the experience so far (tons to learn here) and what conversation she was having with herself before deciding to look into Invisalign. If love Invisalign or never plan to use it you can still take a great deal from this post. When you can enter into the conversation your prospective patients are already having, you are light years ahead of everyone else marketing in your area.

Let me know your thoughts. Did you catch the big clues you can use today? Would you like me to cover each one in detail. I look forward to hearing from you.

Bye for now,
Brian

This new study shows some interesting facts about how people are now using the internet to get their information about health issues. It goes to show you that the more you let people know about your orthodontic or dental specialties online, the more patients you will have. Can you start to focus your efforts on a specific technology, software, or technique that will benefit patients? The more you control this conversation online the more you will be seen as the expert. What do you think?

Bye for now,

Brian

This is a great article explaining the benefits of utilizing customer feedback to create a great band and word of mouth marketing. You can use customer feedback to improve everything from how phones are answered to chair side manners. The bottom line is that we no longer live in a world were good enough will do. The internet has made everyone's opinion available to the world so take the next step and make changes based on what your patients want. Take a look at the article and let me know your thoughts.

Bye for now,

Brian